Students are more likely than the average consumer to replace a meal with snacks1. This makes grab-and-go snacks that are portable and easy to eat on the run appealing because students can eat them between classes or while sitting in a lecture hall. Convenience is so important that 52% of students are likely to order via tablets or kiosks, both of which are staples of micro markets1. Convenience without sacrificing quality, taste, or energizing nutrition is top priority along with keeping up with trending flavors and product claims that students find important.
Convenience stores have a broader selection than micro markets as they have more shelving and additional storage options, including freezers and refrigerators. Campus convenience stores drive profit with many College & University operators, stating that they are the most profitable area on campus with the growth of grab-n-go driving this trend.1
1Datassential, College & Universities
2Technomic, College & University Consumer Trend Report 2017