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Consumers Are Shifting to Healthy Eating

Consumers Are Shifting to Healthy Eating

While some consumers view foodservice occasions as a treat or an enjoyable opportunity when they can indulge, lifestyles are starting to change. As more and more consumers rely on foodservice to fuel their busy days, they look to restaurants that offer healthful options. To remain competitive, operators must ensure that the healthy options provided align with evolving healthy trends.

One area of opportunity lies in the natural, real and unprocessed world. 

Individuals tend to associate “natural” items with healthfulness as they believe these items are less likely to have additives1. Additionally, approximately 38% of consumers are more likely to purchase items with natural claims1. Even if operators are not able to offer fully natural dishes, adding even a few natural ingredients can help meet consumer demands. Kraft Heinz understands this trend and offers a Simply Heinz All-Natural Ketchup which is made from red ripe tomatoes, vinegar, sugar, salt and a special blend of spices. This product also offers a no high fructose corn syrup formula and no GMO ingredients. It comes in both a tabletop and sachet version to satisfy the needs of sit-in and on-the-go consumers. 

Furthermore, consumers are not as willing to compromise taste with healthy meals1. They prefer the best of both worlds when choosing what to eat. Pure Kraft Dressings help combat this issue by offering a clean label line of chef-inspired flavors from creamy balsamic to asiago cheese. In addition, the dressings have no artificial flavors, colors, preservatives, or high fructose corn syrup. 

As consumers continue to eat more healthfully than previous years, it is important for operators to provide tastier, healthier options. Check out some of Kraft Heinz’s better-for-you products.






12018 Technomic Inc., Healthy Eating Consumer Trend Report