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Go Big on Portion Control

Go Big on Portion Control

In today’s world of grab-and-go, diners are increasingly looking for quick, easy and healthy meals to fuel their busy bodies. Whether ordering at the counter or on the phone, they want a variety of options1 that pack in taste. Food producers are meeting this demand with more flavorful food in portion control packages.

By investing in a wider variety of condiments, you’ll help your customers to sample new flavors and products with minimal cost and commitment2, creating versatility for their meal and your menu.

Variety is the spice of life

With the growing trend of convenient meals, there’s a growing need for convenient condiments too. Three quarters of consumers say the most important attribute in a condiment bar is having a wide variety, especially in single servings. So, it’s no surprise that across all main condiment flavors, the portion control category is growing faster than non-portion control. From classics like ketchup, mustard, relish, and mayonnaise, to less common but just as tasty options like steak sauce, BBQ sauce, and hot sauce, Kraft Heinz Foodservice can offer the flavor of your customer’s choice.

Look out for take-out

Take-out offers relief from the time and effort it takes to make a meal at home. Almost 70% of regular takeout users say they order in at least three to four times a month3. That’s about once a week. And when they eagerly open their takeout boxes at home, they’ll expect to see mini-versions of their favorite sauces or dressings inside. This also holds true for pizza lovers, with more than half of them ordering dips or sauces with their pizza4. So, if you’re serving slices and pies, don’t forget to offer a selection of Kraft Heinz dip cups to add that extra dollop of flavor.

Stay woke with Millennials

Millennials’ desire to downsize doesn’t only apply to their homes and technologies – it extends into their eating habits too. Small, portion-size packs are a popular choice among younger Millennials and Gen Z, with almost 30% of 18 to 24-year-olds buying food in small formats5. That’s higher than any other age group measured in the U.S. Clearly, the young’uns are looking for quality over quantity, and by serving their snack-size needs, you’ll serve your bottom line too.

 

 

 

 

Sources
1Datassential Consumer Trends 2019
2https://www.trulygoodfoods.com/blog/2018-packaging-design-trends-2/
3Technomic, Consumer Trend Reports, Takeout & Off-Premise 2018
4Datassential Pizza Power Presentation, July 2018
5Mintel Portion Control Packaging 2018