Dressing to Impress: The Future of Premium Salad Dressings
As consumer trends evolve into movements, it’s important for restaurants and operators to keep up in order to continue attracting customers.
Salad dressings have started catering to consumer demand for thoughtfully crafted products made with natural ingredients. Not only are premium dressings flavorful, but recent trends show that dressings are creating exciting culinary opportunities beyond salads.
Now Trending: Fresh and Flavorful
The salad dressing industry is expansive, valued at about $757 million1. Sales are also growing, with year-over-year growth of 3.1%1. However, it’s important to note that refrigerated dressings showed a YOY growth of 2% more than shelf stable dressings in 20181.
The growth of refrigerated dressings highlights consumer demand for uncomplicated ingredients – namely, the absence of preservatives. In fact, 56% of consumers consider items made without artificial flavors, colors or preservatives to be “natural”2.
Plate it with Pure
‘Clean label’ is the response to consumer demand for transparency and authenticity in food products. That’s why Kraft Heinz has created Pure® Kraft Dressings, made with simple ingredients, without artificial preservatives, colors, flavors, or high fructose corn syrup.
Clean labels such as these are the most likely to influence consumer purchases of condiments, sauces, and dressings, with 59% saying they would pay more or would be more likely to buy clean label products3.
Dressing Up Dishes
With more than 1/3 of consumers saying they’d pay more for a “premium” salad4, it’s important to serve up fresh-made taste with premium appeal. For “healthful” options, try grain-based salads using quinoa or couscous. Or use specialty ingredients like kale, brussels sprouts, or even figs which saw an increase of 46% on menu mentions since 20106.
Beyond salads, try integrating dressings into dishes for unique culinary twists. Use Pure® Kraft Dressings on Asian rice bowls, sandwiches or wraps, grilled fish, and other dishes. You can visit www.kraftheinz-foodservice.com/recipes to get inspired with recipes and more.
Ultimately, consumers don’t need to be convinced – premium appeal is already making waves. Now it’s up to operators and restaurants to stay on-trend and craft meals made with simple, flavorful ingredients that are dressed for success.
1NPD Supply Track YE Feb 2019
2 The Hartman Group, Organic and Natural 2012
3 Datassential: Food With A Story
4 Technomic, The Left Side of the Menu: The Soup & Salad Consumer Trend Report, 2014
5 Mintel Menu Insights, Q2 2011-2014
6 Datassential MenuTrendsTM, October 2014