GREY POUPON Elevate

Today’s patrons seek bold and unique flavors.

Meet the demand with the distinctive Dijon flavor of GREY POUPON to drive business and keep patrons coming back. Click the tabs below to learn how.

Elevate existing dishes or inspire new upscale offerings
Position dishes as premium and upcharge
6% increase in sales and 4% increase in traffic when branding a burger with GREY POUPON2
7% increase in sales and 5% increase in traffic when branding a sandwich with GREY POUPON2
Capitalize on the consumers' perception that GREY POUPON mustard enhances the quality of any dish.
GREY POUPON consumers are loyal and use GREY POUPON
GREY POUPON has 73% total brand awareness3
30% of consumers crave GREY POUPON at least once a month2
Serve the brand consumers know and love
67% of consumers indicated the importance of having a quality condiment in creating a good sandwich.2
86% of operators state GREY POUPON is a brand their patrons specifically request.2
30% of consumers crave GREY POUPON at least once a month2
GREY POUPON Merchandising
  1. NFP Research, Dijon mustard blind taste test, February 2014
  2. IRI, Van Westendorp study, September 2013
  3. Ipsos, Brand Health Tracker, December 2014