Inspire Culinary Innovation

Patrons perceive menu items branded with GREY POUPON to be higher quality and more delicious than non-branded versions of the same item.1

Sandwiches
Sandwiches branded with GREY POUPON are seen as more sophisticated than non-branded versions.1
Patrons are more likely to order sandwiches branded with GREY POUPON than non-branded versions of the same menu item.1
Entrees
Entrées branded with GREY POUPON are considered to have more-distinct taste profiles than non-branded versions of the same dish.1
Marinades
  1. IRI, GREY POUPON virtual dining test, February 2015