salad trends

Salads are important to your customers, so they offer great opportunity for your business. More and more consumers are looking to these leafy dishes as healthy, fresh-tasting options when they dine out.

-Total of 55% of Americans purchase a salad every time or most of the time when that go out to eat.1

-Nearly every adult in America (90%) consumes lettuce salads.2

Offering an intriguing array of salad options on your menu can drive customers to choose your operation and keep them coming back.

One trend is to create salads that give your customers a sense of comfort, yet provide variety and a touch of surprise, like the Arugula Salad with Grilled Vegetables and the Spicy Corn Mexicali Salad.

View our Recipes Guide for great ideas or search our recipe database

What Makes a Salad Great?

Here is a list of the most popular salad ingredients, as selected by patrons.
View our Greens Guide for information on the appropriate leaf usage.

undefined
LEAF

Romaine Lettuce (58%)
Iceberg Lettuce (50%)
Spinach (49%)

undefined
GARNISHES

Croutons (53%)
Fresh Herbs (26%)
Dried Fruit (14%)

undefined
VEGETABLES

Tomatoes (67%)
Cucumber (61%)
Carrots (56%)

undefined
PROTEIN

Grilled Chicken (59%)
Egg (52%)
Bacon/Bacon Bits (42%)

undefined
CHEESE

Shredded Cheddar (57%)
Grated Parmesan (25%)
Feta (21%)

undefined
  1. Technomic The Salad Dressing Category, 2007
  2. A&U Study, 2008