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Desserts Aren’t Just for After Dinner Anymore
More and more consumers say they’re indulging in desserts throughout the day and turning to non-traditional items—such as soft drinks, adult beverages and breakfast items—for sweet satisfaction.¹
The key dessert themes¹ below can
help you increase sales all day long.
- Consumers define desserts broadly.
- Dessert consumption is up, especially away from home.
- Consumers enjoy desserts earlier in the day.
- Emotions affect dessert choices.
- Dessert decisions are spontaneous, influenced by occasion and company.
- Affordability, quality and craving drive consumption.
- Freshness and quality increase the acceptable<br> dessert-pricing threshold.
- Consumers generally prefer traditional desserts.
- Younger consumers want unique, innovative desserts.
- Consumers want smaller portions and healthier options.
Attract the 40% of consumers who enjoy after-meal desserts at least twice a week with the delicious trends below.
Hybrid Desserts & Pops Cross Over to the Mainstream
The mash-up dessert trend is booming on the heels of the wildly successful Cronut™.¹Cinnamon Glazed Churronuts
Pops are rising to the top, with pie pops, cupcake pops and even push-pops taking over the scene.¹Caramel Delights Brownie Push-Pops
Pudding Popping Up on Menus
Already showing up on independent menus, puddings are positioned to take off on top-500 chain menus with gourmet, mini and oversized variations and ethnic-flavored rice puddings gaining traction.¹Chocolate Java Pudding Cups
Premium milk shakes made with liquid nitrogen and trendy ingredients such as vanilla, caramel and bourbon, are emerging as the stars at independent burger concepts.¹Caramel Delights Milk Shake