Maximize Your Menu Potential
Use these simple and effective tips to increase your sales.
The quality, variety and presentation of the food you serve is important – but so is how you market your offerings to your patrons. That's where your menu comes in. To help you maximize your menu potential, we've put together the following tips:
Implement strategic item placement
Did you know that the decisions you make in your menu design can make all the difference between profit and loss? Steer customers towards purchasing items that yield the highest profit for you. If you use a single-page menu, place your high-profit margin selections in the center. If you use a two-page menu, then you'll want to position your high-profit margin items in the center on the second page.
Offer customization options (price & taste)
Offer a lower price option on higher price items. Sell the same salad without protein for one price and with protein for another. Add choices within items such as "Real Cheddar," "Swiss Cheese," "with Grilled Chicken, $xx," or "with Grilled Tiger Shrimp, $xx." It's an easy way to bump up your profit margin and provide customers with more choice.
Encourage the palate, not the pocketbook
A common mistake is to place the prices in a column down the right side. It's better to start with a description of the menu item and consider a slightly smaller, but still clearly visible font for the price.
Keep your menu market-fresh
New and trendy ingredients can intrigue customers into trying something different or extra. Consider offering new items as appetizers so customers can sample and share them.