Kraft Heinz Liquid Enhancers 

Liquid Water Enhancers
Help Transform Beverage Sales

3 simple steps to transform water

Capitalize on the flavored water trend. Upsell tap water drinkers and boost bottled water sales with the three leading brands in the liquid concentrate category.¹

Water the way they like it.

Portable and pocket-sized for on-the-go hydration, water enhancers allow customers to personalize their drinks with just the right amount of flavor.


Single Serve Liquid
#1-selling brand¹, directly appeals to male Millennials


  • 87% growth in 2012²
  • 40% of MiO buyers also buy bottled water³
  • 0 calories, 0g carbs, sugar free, low sodium
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Ready to drink
#2-selling brand¹, directly appeals to women aged 18-36

  • #1-selling non-carbonated sugar-free powdered drink mix4
  • Transforms plain water into refreshingly flavored drink
  • 90% aided brand awareness5
  • 0 calories per serving brings better-for-you appeal
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Ready to drink
#3-selling brand¹ is a popular family brand6

  • Strong family appeal
  • Iconic KOOL-AID flavors in convenient format
  • Fun, nostalgic brand delivers familiar flavors
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Single Serve Liquid
  1. BMX Nielsen data for week ending 7/27/13
  2. Nielsen Total U.S. FDM 12/29/12
  3. Convenience store data, Nielsen YTD ending 6/29/2013
  4. ACNielsen Total U.S. Food Drug Mass, $ Share, 52 weeks ending 01/25/14
  5. IPSOS Brand Health Tracker, Year End 2013
  6. Nielsen Homescan panel 3/6/11-12/17/11