Who : Randy Beach (pictured above with his son Matt, general manager)
What : Ale 'n' Angus Pub
Where : Syracuse, N.Y.
Size : 102 seats
Concept : American tavern fare
Volume : $750,000 annual sales
Famous for : Power Play Burger named Best Burger in New York State – two years in a row
The Success Behind an Award-Winning Burger
An independent operator shares his story.The Ale 'n' Angus Pub in Syracuse, N.Y., sits in a prime location among sports arenas, business centers and universities. And with American-menu favorites like wings and burgers, it pulls in a great crowd. It started to attract an even bigger crowd when it ran the Power Play Burger as a Burger of the Week special. To help market the new burger and build traffic, Randy Beach, owner, gave away up to five certificates for a free Power Play Burger during each AHL Syracuse Crunch at-home hockey game. Redemption was close to a whopping 90%. Fans came in, ordered the burger, loved it and then voted for it as Best Regional Burger in the New York Beef Council's Best Burger competition. It then advanced into the state round and emerged as champion. In fact, the Power Play has now won this award two years running. Bragging rights aside, winning "Best Burger in New York State" has meant big business for Ale 'n' Angus. The restaurant's burger sales soared from selling 9,000 pounds of burgers a year to 20,000 pounds of burgers a year.