Turn Trends into Moneymakers
Nancy Kruse reveals 5 menu must-haves.
How do you get a roomful of foodservice professionals to sit up and listen? Nancy Kruse has the answer: "These are the absolute prerequisites for a successful menu. I don't care what segment of our industry you are in, if you cannot deliver on these five customer demands and expectations you'll be at a serious competitive disadvantage." This is how Kruse, well-respected trendologist and author of "The Kruse Report" (which appears inNation's Restaurant News), started her presentation at the 2013 National Restaurant Association's show in Chicago. We took notes on the rest, and then asked our chefs at the Kraft Culinary Centre to offer winning menu solutions that capture these sustaining trends on the plate.